Video strategy: Why every business (that's you!) needs one.
Get the most out of your content with a video strategy
Creating a video strategy that works doesn’t need to feel like a fight against the odds.
But when a busy team is juggling multiple plates at different speeds, it can feel difficult to get it right.
Let alone finding the time or the headspace to give guidance on what briefs to prioritise with top-line priorities.
Yet the fact remains. Regardless of age or whether they’re B2B or B2C, customers have higher expectations of how they are marketed. As such, your approach these days needs to be more relevant, accurate, and entertaining if it will make a lasting impression.
So, if you see video as a powerful marketing and communication tool but aren’t sure how to use it to your advantage - you’ve landed in the right place, my friend.
Get the most value out of your video and animated assets with our recommendations:
Missing chances to engage and grow
Your marketing team all has communications and campaigns that need creating.
But the problem is that they’re delivered autonomously, so they don't know what each other is doing. They’re completely disconnected from each other.
So, while it seems like progress is being made from the outside, it means that you’re likely experiencing an overlap of work.
And here lies the problem: These seemingly innocent inefficiencies can start getting expensive when it comes to resource waste.
But what most don’t realise is that video strategy really just comes back to a marketing strategy. When developing the marketing strategy, you’ve got to consider how the video will be used across the group.
Standalone videos hurt your messaging – especially when they’re not rooted in strategy
Yes - playing it safe is easy.
But without getting your team on a cohesive strategy—where everyone is moving towards the same goal—your brand will show itself inconsistently across the multitude of videos and animations needed.
As such, it’s also important to consider that your video distinguishes you from your competitors. Playing it safe and corporate is easy, but it's an amazing opportunity to be distinctive. So why not grab it with both hands?
Ultimately, companies that are quick to embrace this strategic approach first will profit hugely. And whilst they do, they will also leave competitors looking outdated.
Getting your metaphorical ducks in a row
By creating a cohesive video content strategy that's strategically simple and empowers your team to produce great content, you’ll start to see things fall into place.
And achieving this? It all starts with your team.
The first step is to examine your marketing operation's internal workings, auditing content styles and budgets spent on different productions.
Doing so will help you identify gaps and create a cohesive strategy encompassing everything you need for unified messaging.
Kick off with the 2-4-5 model
Now, you can consider integrating video into campaigns better and more efficiently. For that, we recommend the 2-4-5 model.
It’s a great way to immediately create a framework for managing production spending for varied styles without too much team wrangling or strategic discussion. Here’s how it works:
The 2-4-5 Framework: Your first step to a video strategy
From there, you’ll be able to develop a content calendar, use various video formats to your competitive advantage and optimise videos for different platforms.
It’s an unavoidable game-changer
The point we are making is that it's unavoidable.
You can keep producing videos and animations on a one-by-one basis. Yet, without a strategic approach, the waste of budget and capacity adds up quite quickly - even if you don’t notice it initially.
Get the most value out of your most expensive creative output - use our recommendations to align your team so everyone is on the same page and all content supports each other.
Inspiring teams, saving money, gaining growth
By undertaking the processes discussed, you, too, can bring your team together and get them excited about campaigns. Doing so will only further spur their inspiration and passion, and become owners of the process. So that you can save money where it matters most and grow in every direction.
If you’re ready to stand out with your creative and make the most of your budget, why not get expert support on writing briefs that hit that?
Here at Bearded Fellows Video and Animation Agency, we are ready and waiting to guide you through creating the best video and animation in style - ensuring your brand’s story not only adapts but leads the charge.
