Explainer Videos
That Ditch The Dull

  • Animated explainer videos are a fantastic way to fill a communication gap.

    Maybe you want to communicate the features and benefits of a new software, or generate excitement for a product launch, or perhaps you just want to celebrate your brand messaging with your organisation.

    Essentially, you need to express something specific; you need to match brand guidelines, get unmissable messaging across in an easy to digest way, and tick all the right boxes to keep everyone on the same page.

    At Bearded Fellows, we've been creating animated explainers for over a decade.

    No matter what your sector or your communication challenge, by collaborating with us you'll have the opportunity to work with our creative team in crafting engaging and informative video.

    We ignite curiosity, foster connections, and drive action.

    Bearded Fellows, creativity delivered with purpose.

Explaining Explainer Videos

Why Explainer Videos? If your message isn’t landing, or your content isn’t matching up to your quality, it’s time to rethink how you’re telling the story. Explainer videos get straight to the point - showing people what you do and why it matters, fast.

They’re not just marketing fluff. Explainer videos are sharp, strategic assets that make sure your audience get it in under three minutes. Less confusion. Fewer questions. More clarity. Higher conversions.

Never made an explainer video before? No stress. We’ll handle the process from start to finish. It’s a collaboration, but one where you let go of the heavy lifting.

In short, at Bearded Fellows we make explainer videos that hit the target and land your message with award-winning clarity.

Our Production Process

Define Your Message

We work with you to identify the goal, audience, and key idea(s) you want to communicate. Whether you're educating, selling, or building awareness; clarity is our starting point. We use collaborative creative sessions to dissect key objectives, targets, and set the right outcomes for the project.

Illustration of a person sitting at a desk, viewing a computer monitor displaying graphs, charts, and data analysis.

Scriptwriting

We craft a concise, engaging script that communicates your message effectively and reflects your brand tone.

An illustration of a woman sitting at a desk working on a computer with a Google search results page displayed on the monitor. There is a blue mug on the desk and the background features abstract picture frames.

Storyboarding

Our designers create visual frames that map out your video scene-by-scene, aligning visuals with your message. This brings the concept closer to reality, smoothing out any early-stage kinks in design or direction.

Digital devices displaying various accessories: a striped shirt with a necklace, a red bra, a yellow and blue sneaker, a yellow hat with a green ribbon, a wristwatch, and a red necktie

Animation and/or Film Shoots

Depending on your project, we produce the video using high-end animation, live-action shoots, or a mix of both. We tailor the format to fit your audience, objectives and brand.

Cartoon illustration of a woman standing outside a store named Molly's with a globe sign nearby, wearing sunglasses and a green top.

Voiceover and Sound Design

We bring your story to life with voiceover artists, music scoring, and sound design that support tone and pacing.

Two cartoon avatars on a video call, one woman with red hair in a green shirt, and one man with brown hair and glasses in an orange shirt giving a thumbs up.

Editing

We refine timing, transitions, colour, and pacing to create a seamless and professional final product.

We provide access to our project management software, a detailed outline with deadlines and milestones is created to keep every phase on track.

An illustrated person sitting at a desk looking at a computer screen displaying various graphs, charts, and data analysis visuals.

Delivery

Once the final product has been polished to perfection and given the green light - we export your video in platform-optimised formats.

We’ll maximise the core video content, ensuring every piece created serves a multipurpose agenda - covering your website, social channels, email campaigns, or paid ads.

A woman with red hair wearing a green sleeveless top and blue pants, holding a smartphone showing a man with glasses in a circular frame.

Benefits of Explainer Videos:

Highlight Your Unique Value: When your content looks polished, it sets you apart. We make your IP a showpiece so customers see quality, feel trust and know you’re not like the rest.

Boost Engagement: Our videos grab attention and keep viewers watching longer than text or static visuals.

Simplify Complex Messaging: We help your audience understand your product or service quickly and clearly.

Improve SEO Performance: Video keeps visitors on your page longer, which boosts rankings.

Increase Conversions: An expertly made, well-placed explainer video can significantly raise your click-through and sign-up rates.

Strengthen Brand Trust: Seeing your team, product, or mission in motion makes you more relatable and credible.

Make It Make Sense

Explainer Videos for SaaS & Tech Products

SaaS products can be complex, but your messaging doesn’t have to be. At Bearded Fellows, we create SaaS explainer videos that turn technical features into simple, engaging stories. Whether you’re launching a new platform, onboarding users, or pitching to investors, we help your audience understand the value fast.

Launching a new SaaS product? Let us help you explain it.

Talk to our explainer video team today

  • SaaS products are often complex, intangible, and difficult to explain quickly. Explainer videos help SaaS companies clearly communicate what their platform does, who it’s for, and why it matters - all within seconds.

    At Bearded Fellows, we use storytelling, design, and motion to turn technical functionality into clear value, helping SaaS brands stand out, reduce friction, and build trust early in the user journey.

  • SaaS explainer videos increase conversions by simplifying decision-making. By clearly showing how a product works and the problem it solves, videos reduce confusion, shorten sales cycles, and remove barriers to sign-up.

    Our explainer videos are strategically designed to support landing pages, sales decks, onboarding flows, and paid campaigns - helping SaaS companies improve engagement, retention, and conversion rates.

  • Yes. We regularly create onboarding, tutorial, and product walkthrough videos for SaaS platforms. These videos help users get value from the product faster, reduce support requests, and improve retention.

    Whether it’s a full onboarding series or modular how-to content, we design videos that are clear, concise, and easy to update as your platform evolves.

  • The cost of a SaaS explainer video depends on factors such as length, animation style, complexity, and usage requirements.

    At Bearded Fellows, we don’t take a one-size-fits-all approach. We scope each project around your goals - whether that’s product launch, onboarding, or sales enablement - and recommend a solution that balances impact, scalability, and long-term value.

    Get in touch with us for a free consultation about your project and pricing.

  • Absolutely, this is one of our core strengths.

    We specialise in translating complex SaaS features, workflows, and technical concepts into engaging, easy-to-understand visuals. Through a combination of strategy, scripting, animation, and design, we make sophisticated platforms feel accessible - without oversimplifying or losing credibility with technical audiences.

  • Mind Tools logo with a silhouette of a person's head in orange and the words 'Mind Tools' in navy and orange.

    "I was provided with a clear schedule, with regular check-in points, and provided with opportunity to flex where necessary. Deliverables arrived on time, every time, and were to an incredibly high standard with very little feedback from us."

    Ross Garner
    Head of Learning Experience,     Mind Tools

  • Kaplan logo with the word 'KAPLAN' in bold dark blue letters and a curved line underneath.

    "Their work has been the driving force behind us redefining our brand within the marketplace. We now have a stronger social media presence, and our video performance has increased year-over-year."

    Senior Content Marketing Executive, Kaplan

  • Crohn's & Colitis UK logo

    "They were really passionate about the work they did. They were hardworking and dedicated. Always very quick and reliable. Great at delivering on instructions given. Happy to give input on how to shape the product. Always friendly."

    Editor, Crohn's & Colitis UK

Why Explainer Videos Matter in 2026

(and beyond…)

Built. to. Break. it. Down.

Explainer videos are one of the most effective tools for simplifying complex ideas, educating your audience, and driving conversion. Whether you're a startup, SaaS platform, or established brand, a clear and engaging video can boost engagement, build trust, and clarify your message in a matter of seconds.

So, are you ready to level up your video content? Chat with our friendly Bearded Fellows team to get your ideas off the ground.

Explainer Video FAQs:  

  • An explainer video is a short, engaging piece of content designed to explain your product, service, or concept in a clear and compelling way. They help audiences quickly understand what you offer and why it matters.

  • Typically, explainer videos range from 60 to 120 seconds. The sweet spot is often around 90 seconds - long enough to get your message across, short enough to hold attention.

    • Animated Explainer Videos

    • 3D Product Videos

    • Live-Action Brand Explainers

    • Whiteboard and Motion Graphics

    • SaaS Product Walkthroughs

    We help brands choose the right format for their message, audience, and budget.

  • Animated explainer videos use graphics, illustrations, and motion design to visualise concepts. Live-action videos use real people and settings. The best choice depends on your message, audience, and brand style.

  • Costs vary depending on complexity, duration, and production style. Bearded Fellows offers tailored solutions to match your needs and budget - we'll always scope the right level of investment.

    1. Define your message

    2. Scriptwriting

    3. Storyboarding

    4. Animation or Live Filming

    5. Voiceover & Sound Design

    6. Editing

    7. Final delivery

    Read about this process in more detail here.

  • On average, 4 - 8 weeks from concept to delivery depending on the scope and feedback rounds. We build realistic timelines to keep things running smoothly and on time.

  • SaaS, finance, healthcare, education, B2B services, and e-commerce businesses all gain from explainer videos. Any brand with a complex product or big idea to share can benefit.

  • Absolutely. Our team works closely with you to build the script and visual story from scratch.

  • It should be concise, focused, and tailored to your audience’s needs. The best scripts simplify complexity, include a clear call to action, and speak in a natural tone.

  • We provide videos in high-resolution MP4 by default, with other formats available on request depending on usage needs.

  • Yes! We tailor content for different aspect ratios, runtimes, and requirements for platforms like LinkedIn, Instagram, TikTok, YouTube and more.

  • Yes, they do. Explainer videos are known to increase landing page conversion rates and help reduce friction during the buyer journey.

  • A B2B explainer should be concise, clear, and solution-focused. Whether animated or live-action, it should communicate professionalism and build trust.

  • We source professional voiceover talent and provide you with tone, style and accent options to choose from. We manage every aspect of production, including voiceover and sound design.

  • Yes, we can include subtitles and captions as part of your final deliverables - these are essential for accessibility and social media playback.

  • Definitely. We can translate scripts, provide multilingual voiceovers or subtitles, and adapt visuals where needed.

  • Yes. We work in a collaborative way, building in feedback points at scripting, storyboard, and draft video stages.

  • Place it above the fold on landing pages, in product or service pages, or on your homepage for maximum visibility and impact.

  • Absolutely, they can. We can create explainer videos optimised for paid channels like Meta, Google, and LinkedIn (to name a few) - whether for brand awareness or lead conversion.

    • Website Landing Pages - Improve bounce rates and clarity

    • YouTube - Owned by Google, boosts SEO

    • Instagram Reels & TikTok - Perfect for short-form awareness

    • LinkedIn - Ideal for B2B engagement

    • Email Marketing - Drive clicks with embedded videos or GIFs

    • Paid Ads - From YouTube pre-roll to Meta video campaigns

  • We’re a team of filmmakers, motion designers and animators with decades of experience in animation and video production.

    We’ve created high-impact explainer videos for businesses such as: Mindtools, Google Retail, and Mettler Toledo. Our tailored creative and strategic approach ensures every frame serves your message and connects with your audience, making your product the premium offer.

  • Customers don’t want average, uncanny valley AI content. If how the content was produced raises doubt, your message takes a back seat.

    Anyone can click a button to generate generic content. But it downplays your quality, undermines trust and dulls the users’ experience. Your IP and audience deserve quality… and a human touch (hello, I am Bearded Fellows’ copywriter and I’m typing this out with my own fair hands :D)

Say Goodbye to Snooze-Worthy Videos

Looking for an award-winning UK-based creative studio? That’s us!

We’ll amplify your brand awareness with captivating storytelling and expertly crafted video and animation. Contact our team for a free consultation and get your ideas off the ground!