BBC Sounds
Due to the success of the first season of The Wheel of Misfortune podcast, BBC Sounds wanted to raise awareness for the second season showcasing some of the best stories shared on the show throughout the first season of the podcast.
Bringing podcasts to life
Great stories, great animations
As the second season was approaching, the team was looking to find a solution to help raise engagement on social channels. The team was debating whether to use video, animation, or audio clips to achieve maximum reach through their channels. Due to the lockdown and restrictions on filming, we proposed creating character-led animations to tell these stories.
We chose the best clips from the top viewed podcasts through the series and proposed to create a series of five animations with characters to bring to life the wild stories shared over the year with guests including Phil Wang, Jamali Maddix and Lottie Bedlow.
We understood early on that creating characters to be instantly recognisable to the audience, will be fundamental for this piece to be a success. We collaborated with illustrator Amiluu to bring to life the characters and scenes through illustration to create original assets for each story. Taking the audio from the podcast clips, we worked on comically visualising the scenarios to bring the scenarios to life.
When creating the narrative we used two main scenes, the podcast studio and the scenario where the story was told. As some of the stories were phone-ins, we created a phone as a character to allow the scenes to have a podcast guest in the studio in line with the rest of the animations.
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Ready to make some noise with your brand? Let us amplify your brand awareness with captivating storytelling and expertly crafted animations. Contact our team to discuss your project.