Cintra: Remapped SaaS
Project Snapshot:
Campaign: Remapped SaaS product launch campaign
Audience: Enterprise technology and cloud migration decision-makers
LaunchEvent: AWS Las Vegas Summit
Services: Creative strategy, on-location filming, video production, CGI, visual effects and sound design
Deliverables: 1 x hero launch film and supporting teaser trailers
Cintra was preparing to launch Remapped, a SaaS platform designed to accelerate and optimise infrastructure, database and licensing assessments for enterprise AWS migrations. The product was highly technical, and its launch needed to be unforgettable.
Commissioned by Revolution Growth, Bearded Fellows developed a cinematic launch film that translated Remapped's speed, precision and optimisation into a visual language audiences could understand immediately.
The creative drew inspiration from Formula 1, using the world of high-performance racing to communicate the thinking behind the platform. The result was a one-minute hero film designed to make a technical SaaS product feel fast, powerful and genuinely exciting.
Putting SaaS in the Fast Lane
Remapped is built around rapid optimisation, so we looked to motorsport for the creative idea: drawing a parallel between a pit crew fine-tuning a race car and Remapped finding the quickest, most efficient route through complex cloud migrations.
This became the creative foundation for the campaign. Rather than relying on conventional product demonstrations, we used the energy of the racetrack to bring the platform to life, weaving data and product insights into the action. This gave audiences a more intuitive way to understand what Remapped does while keeping the storytelling fast-paced and visually engaging.
Finding the Story in the Technology
We took the production to Brands Hatch, using the iconic race circuit as the physical setting for the campaign.
Fast-paced live-action footage established the high-performance world of the concept, while CGI and visual effects allowed us to move seamlessly between the physical and digital worlds.
The Remapped platform became part of the action, with stylised sequences visualising its capabilities and the data behind its decision-making. Transitions between live action and CGI created a continuous visual journey between racing performance and cloud migration.
Sound design played a central role too, using pace, impact and engine-driven audio to reinforce the sense of acceleration throughout the film.
Licence to Thrill
“We shot at Brands Hatch and mixed the footage with CGI so we could show the platform in a way that looks and feels exciting. It turned a really technical product into something people can instantly understand.”
Samson Owolabi - Creative Director, Bearded Fellows
The hero film launched at the AWS Las Vegas Summit, supported by teaser trailers designed to build anticipation around Remapped. The presentation received a standing ovation, helping the product make an immediate impression in a sector where launches can often become dominated by technical information and feature lists.
By bringing the energy and visual language of Formula 1 into the world of enterprise SaaS, Bearded Fellows turned a complex technology proposition into something audiences could immediately understand and remember - giving Cintra a memorable launch moment on the global AWS stage.
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