Flow Hospitality
Project Snapshot
Campaign: Health & Safety Learning & Development Animations
Audience: Hospitality professionals and learners
Services: Creative strategy, illustration, character design, 2D animation, sound design, music composition
Deliverables: 5 x L&D animations
Giving Health & Safety a Creative Makeover
Flow Hospitality, a learning and development provider for the hospitality sector, wanted to update legacy content across its learning platform.
Bearded Fellows created a bank of five animations, giving each topic its own visual style and creative treatment. The aim was to make essential health and safety information more memorable, while giving the course content enough variety to keep learners engaged.
One Subject, Five Creative Worlds
We gave each topic its own creative world, using the subject matter as the starting point for the visual direction.
The handwashing animation took inspiration from 8-bit arcade games, extending the theme into both the illustration and musical approach. The Injuries & Illness animation drew on the exaggerated world of 1950s infomercials, using a character who repeatedly gets himself into trouble to bring a comedic edge to the learning.
For COSHH, we looked to Piet Mondrian and the Pop Art movement, transforming the COSHH symbol itself into a character and giving it a distinctive visual role within the animation.
Across the series, contrasting colour, movement and illustration styles were used to create a clear distinction between topics while keeping the content cohesive as a learning resource.
Making Learning More Memorable
Animation gave us the creative freedom to approach familiar health and safety subjects with personality.
By giving each topic its own visual language, character and tone, the final videos became more than a straightforward instructional resource. Flow Hospitality gained a refreshed bank of learning content, designed to capture attention and bring variety to the learning experience.
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