5 Reasons Your Brand Needs Video Marketing in 2025
What Is Video Marketing?
Video marketing is the strategic use of video content to promote products, educate customers, and grow brand awareness across digital channels. From explainer animations to social media clips, video helps brands reach and influence audiences more effectively than static content. According to WordStream, one-third of all online activity is spent watching videos.
Summary: Why Video Marketing Matters
Bearded Fellows Video and Animation Agency on set for a product shoot at Big Shed Studio, Manchester, U.K
Here’s why your business should be investing in video marketing in 2025:
1. Video Increases Brand Engagement
Video holds attention up to 5x longer than static images.
People are more likely to share, like, and comment on video than text-based content.
Studies show 96% of users have watched an explainer video to learn more about a product. (Wyzowl, 2024)
Video marketing is first and foremost great for increased engagement. Wyzowl reported that 96% of people have watched an explainer video to learn more about a product or service. Audiences are much more likely to share, comment and like a video as opposed to a written post.
Further, video is known for holding the audience’s attention 5 times longer than a photo. But with your target audience ignoring 85% of advertising, you need to grab your target customer’s attention within a matter of seconds to stop them clicking away.
Facebook stated that they get more than 8 billion video views daily and X reported that a video on X is 6 times more likely to be retweeted than a photo.
2. Video Drives Brand Awareness
Human-led videos build trust, relatability, and emotional connection.
Storytelling through video creates a memorable brand identity across touch points.
Video is the perfect tool for social media and mobile devices as they are not only entertaining but easy to consume. Insivia reported that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. And according to Optinmonster, 84% of people have been convinced to buy a product or service by watching a brand’s video, and people watch an average of 16 hours of online video per week.
Ironically, mobile users are the dominant force when it comes to video consumption, but many prefer to watch videos without sound. So although video is more engaging than written content, it is crucial you add captions and subtitles in order to corner this large proportion of your audience. Optimising your video for mobile use is also preferred if you want to tap into this audience, with the rise of TikTok, Instagram Reels and Snapchat, a vertical format is often best advised.
Animation is a vital tool when it comes to explaining a challenging or less than exhilarating concept. Animation marketing is the quickest and simplest way to interactively discuss a topic without overwhelming a consumer. Have a look at an example we’ve made previously:
3. Video Improves SEO
Embedding videos can increase time on site and boost SERP rankings.
YouTube (owned by Google) enhances discoverability through video indexing.
Optimise with captions, keywords in video descriptions, and schema markup.
Without a doubt, video and animation marketing are the best way to build brand awareness.
Video content can show your brand’s personality and story and is therefore a fantastic opportunity to build a rapport with your audience originally and succinctly.
Your brand’s identity and your customer’s perception of your brand will be based on your marketing. Putting a face on your brand makes your content more relatable and authentic to your target market, and video is the best way to build a connection as you are able to add personalisation and build trust.
A great way to do this through video is to focus on problem-solving and broader topics that go beyond trying to sell a product to a buyer. This will allow you to build awareness of your brand and sales pipeline.
4. Video Delivers Powerful ROI
89% of marketers say video delivers a positive return on investment.
Quality video can scale organically through shares, comments, and repurposing.
While high-quality video isn't the cheapest format, its compounding value often outweighs the cost.
Video marketing is a powerful tool as it has the ability to increase traffic, leads and sales. Wyzowl reported that 89% of video marketers say video gives them a good ROI, 83% of video marketers say video helps them with lead generation, and 87% of video marketers say video has increased traffic to their website.
A quality and engaging video is not the cheapest form of marketing; however, the payoff is almost always worth it. When you invest time and money into a proven marketing method, you are more likely to reap the rewards. Plus, with video, you do not need to stress yourself with distribution, as shares on social media will take care of this for you.
5. Video Simplifies Complex Messaging
Animation and explainer formats make abstract ideas digestible.
Visual storytelling supports product demos, onboarding, and internal training.
Viewers retain 95% of a message via video vs. just 10% through text. (Insivia)
Including a video on your landing page can increase your chances of showing on the first page of Google. Just like keywords in a blog post, the same applies to video, and it is widely thought that Google prioritises results containing video, although this hasn’t been confirmed.
The longer a user spends on your website ultimately impacts your ranking on Google, and video content is an easy way to increase user engagement.
Since YouTube is owned by Google, it would make sense that video impacts on where you land on Google, to optimise your videos for SEO by writing engaging titles and descriptions. Here’s some ways you can optimise your video further for SEO.
Types of Marketing Videos
What to create:
Organic video content
Explainer videos
Product demos
Brand films
Service explainers
Animation videos
Behind-the-scenes content
Testimonial or case studies
How to use:
Paid Ads – Targeted video content for specific buyer stages.
Organic Video – Build presence on social (TikTok, LinkedIn, YouTube).
Sales Enablement – On your site, in meetings, and for event marketing.
Where Should You Distribute Video Content?
Landing Pages - Improve SEO and conversion rates.
YouTube – Second-largest search engine, excellent for long-form content.
Instagram Reels / TikTok – B2C-friendly platforms for quick engagement.
LinkedIn – Effective for B2B storytelling and brand leadership.
Email Campaigns – Increase CTR using embedded GIFs or videos.
Paid Ads – High-performance across YouTube, Meta, LinkedIn, and programmatic platforms.
Video Marketing Trends for 2025
“In 2025, we will see a major shift with brands moving away from interruptive ads toward long-form, value-driven storytelling across owned and organic channels.”
— Matthew Stanners Managing Director, Bearded Fellows
Key trends:
Rise of organic video over traditional paid ad focus.
Vertical video and mobile-first production continue to dominate.
B2B brands embracing human-led storytelling.
AI-assisted editing and performance tracking becomes standard.
Frequently Asked Questions (FAQs)
Why is video marketing effective?
It’s engaging, memorable, and supports every stage of the buyer journey.What are the benefits of video marketing in 2025?
Better ROI, higher SEO ranking, and improved brand trust.Does video help SEO?
Yes. It increases time on page, drives backlinks, and is favoured by Google.What platforms work best for video?
YouTube, LinkedIn, Instagram Reels, TikTok, landing pages, and email campaigns.Is video effective for B2B?
Absolutely. Especially for explainers, brand storytelling, and thought leadership.
Want to Start Your Video Strategy?
If you’re not sure where to begin with your video marketing strategy and want to benefit from working with a creative video agency, we can help. Check out our work here and contact us to discuss your next project and grow your brand.
