e-Fundamentals
In the competitive landscape of digital shelf analytics, eFundamentals needed a distinctive Brand Video to capture the attention of potential clients.
Client background
eFundamentals is a UK-based software organisation – the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance.
We were approached to create an introducer video to sell the benefits of the eFundamentals platform to potential clients.
After getting to know the team at eFundamentals it became apparent although the product was a software company, people were at the heart of everything. We needed to figure out how to mould both the online aspect and the people that use the software together.
Project overview
The video productions objective was to encapsulate both the environment that the target audience would be working in and highlight the product in alcear and
We visualised the two worlds together with the online aspect of the digital software with the in-person presenter, adding motion graphic animated sections behind the presenter and platform examples on screen in-person scenes.
This helped to showcase and visualise the speed and scale of the platform in action we also included scenes to highlight the marketing and sales teams in an office location.
In order to add to the eFundamentals asset bank, we created an additional animation video to highlight the features and benefits of the platform.
Contact Us
Are you working on a similar project for your software company & want to discuss some options with our team? We are Bearded Fellows, an animation and video agency based in Manchester. We’re all about delivering creativity with purpose.