Project Snapshot
Campaign: Visible Governance
Audience: People interested in supporting schools and their local communities
Deliverables: Campaign animation and bespoke illustrations
Creative partner: Pedroza Communications
National Governance Association
Making School Governance Visible
School governors and trustees play an important role in shaping the direction of schools and trusts, influencing decisions that affect pupils, staff and local communities.
But with more than 20,000 vacancies estimated across governing boards, the National Governance Association wanted to raise awareness of the opportunities available and encourage more people to get involved.
As part of its Visible Governance campaign, NGA commissioned an animation to explain the role of governors and trustees and show how people could contribute to education in their communities.
Community at the Centre
The creative approach focused on the people and places that make up a school community. Rather than relying on statistics or formal explanations alone, the animation used illustrated characters and familiar settings to make the subject more approachable.
Working in collaboration with Pedroza Communications and NGA, we developed a visual story that highlighted the contribution governors and trustees make, helping audiences connect the role with the wider community around them.
Characters with Local Charm
We partnered with illustrator Megan Dobbyn to develop bespoke artwork for the animation, creating characters of different ages and ethnic backgrounds to reflect the diversity of the communities schools serve.
The backgrounds drew inspiration from England’s North Midlands, bringing a sense of place to the film. Together, the characters and settings gave the animation a distinctive visual identity, rooted in the communities the campaign was designed to reach.
Bringing Clarity to Visible Governance
The finished animation gave NGA a creative way to communicate the value of school governance and encourage people to explore how they could contribute.
By combining accessible storytelling, bespoke illustration and recognisable community settings, the film supported the Visible Governance campaign’s aim of making governance more visible - and the opportunity to get involved easier to understand.
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