National Governance Association
The brief
What we did
Governing boards are responsible for the strategic direction of a school or trust and their decisions impact hundreds, if not thousands of pupils. With the typical board consisting of nine or ten governors or trustees, the high vacancy rate means some boards may struggle to drive improvement and provide sufficient scrutiny and financial oversight. Overall, the NGA estimates there are currently more than 20,000 vacancies. To coincide with the new research, the NGA is launching a film, part of the Visible Governance campaign, to help demystify governance and encourage people to find out more about how they can help the schools in their community.
In collaboration with Pedroza Communications and NGA we have produced an animation to remind us of the important role the governors and trustees play in schools. We have worked with the talented illustrator Megan Dobbyn who we briefed and produced illustrations to tell the story of how a community can get involved in education and make the best out of it.
The characters illustrate diversity and inclusion from different ethnic backgrounds of different ages. When illustrating backgrounds we got inspiration from England’s north-midlands area.
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