Remington
Project Snapshot
Audience: Men aged 18-40 in the UK
Campaign: Legends male grooming campaign
Deliverables: Videos and social content, plus a reusable campaign asset bank
Platforms: Digital displays and Remington’s social media platforms
A Campaign for the Everyman
Remington wanted to connect with a younger male audience through a campaign that reflected a more confident, attitude-led brand identity.
With major sporting events providing a natural focus throughout the year, Legends offered an opportunity to connect male grooming with the excitement of sport - using humour, relatable characters and an unexpected take on sporting heroism.
We Need a Hero
The campaign played with the drama and anticipation of major sporting events, placing an every day man in situations where he could become the unlikely hero.
Humour gave each film its own moment of surprise, while the shared concept created a recognisable thread across the campaign. It was a playful way to connect Remington with sporting culture and bring its more confident brand personality to life.
Stuff of Legends
Remington needed more than a single hero film. The campaign called for a bank of video and social assets to support promotions and competitions across its social channels.
Working closely with Remington’s marketing team, we developed and produced the project within six weeks.
From the initial creative consultation through to final asset preparation, we worked at pace to give Remington a recognisable campaign platform and a bank of content to support its Legends marketing strategy.
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