Show Business Interiors
Project Snapshot
Audience: House builders and prospective clients
Deliverables: Video content profiling three show homes and their interior designers
Campaign: Year-long interior design campaign
Creative partner: Dawn Creative
Platforms: Website, social media and campaign landing pages
Every Space Has a Story
Show Business Interiors specialises in bringing show homes to life for some of the UK’s biggest house builders. As part of a new, year-long campaign, the company wanted to showcase the thought, inspiration and individual creativity behind its finished interiors.
Working with web and brand agency Dawn Creative, we developed a series of videos following three show homes across the UK. The aim was to go beyond the finished rooms and reveal the people and creative decisions that shaped each space.
Finding the Inspiration
Every interior designer has their own way of working, drawing on different references, ideas and experiences to shape a finished space.
We developed the concept of giving each show home its own personality, using video to explore the creative journey behind the design. By working backwards from the finished interiors, we helped uncover the original inspirations and decisions that had influenced each designer along the way.
This gave each film its own story and created a consistent approach across the wider campaign.
The People Behind the Spaces
The interior designers were central to the series. We worked with them to explore their individual processes and bring their ideas to life on camera, capturing the thinking behind the finished rooms as well as the details that made each design distinctive.
The process became a collaboration between designers and filmmakers, with each bringing their own creative perspective. The result was a more personal look at interior design, revealing the people and ideas behind spaces that might otherwise be experienced only once they were complete.
A Bigger Picture
The videos were developed as one part of a wider campaign created with Dawn Creative. Each show home had its own profile, giving audiences a place to explore the property and learn more about the designer and the process behind it.
The films sat alongside direct mail, email marketing, website landing pages and a social media concept, helping connect the video content with the wider campaign.
Beyond the Room
The campaign gave Show Business Interiors a way to showcase not just its finished show homes, but the creativity and individual thinking that went into them.
By putting the interior designers and their inspirations at the centre of the story, the videos offered a more personal perspective on the work - revealing the creative process behind the spaces they brought to life.
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