Kaplan - Power BI
Corporate Video
Project Snapshot
Campaign: Power BI brand video
Brief: Make a complex business solution more engaging through live-action and motion
Services: Creative strategy, script development, casting, video production, location filming, motion graphics, post-production
Deliverable: 1 x brand video
A More Human Take on Business Tech
Kaplan needed a corporate video to showcase its trailblazing Power BI software in a way that felt clear, energetic and engaging.
Bearded Fellows combined live-action footage - filmed at Kaplan’s Manchester offices with a cast of actors - and graphic elements, creating a polished visual treatment that gave the subject matter more personality than a traditional corporate film.
People at the Centre
Rather than making the technology itself the focus, the film was built around people. Energetic performances brought the script to life, while filming in Kaplan’s own offices gave the piece a genuine sense of place.
The combination of live action and motion graphics kept the film moving visually, allowing information to be introduced in a way that felt accessible without losing its professional tone.
Clear, Visual, Engaging
The creative approach gave Kaplan a concise way to communicate its Power BI offering while showing that business-focused content doesn't have to feel dry.
Live action created the human connection; graphics added pace and clarity; and the two worked together to create a sharp, informative brand film.
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