Steel Eye
Helping Steel Eye to develop a SaaS product animation that would communicate their financial services compliance tool, Co-pilot.
Project overview
Communicating complex SaaS products with animation
Our approach
Aligning the creative with the product
SteelEye is the first and only truly integrated surveillance solution. Delivering financial service complaince enabling data to flow seamlessly into the SteelEye platform for record keeping, trade surveillance, best execution & transaction reporting. Our collaboration with Steel Eye showcases our expertise in crafting detailed, brand-aligned animations for SaaS products.
By integrating technical insights and brand identity, we created an animation that resonates with the target audience and effectively communicates the value of the Co-pilot platform.
This was Steel Eyes' first animated project with Bearded Fellows, so our objective was to provide creative navigation, by following the brand guidelines and bringing it to life through animation, allowing any future work to be delivered with updated visual brand guidelines.
This proactive thinking allows the marketing team to have evergreen content, which offers flexibility for their future content creations. The style of illustration and animation chosen was to mimic the platform itself, ensuring brand alignment was a top priority.
To make the animation as close to the real thing as possible, we worked with the technical team, taking time to understand the platform, taking into account what comes before and after a sequence to make the animated sections seem like the platform interface and UX.
Focusing heavily on ensuring the target audience was being communicated to, we were able to work with sector-specific language that enabled it to resonate with the potential customer.
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1x 60 second 2d animation with video footage
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2d animation
Stock Footage curation
Graphic design
Saas platform alignment
Voice over
Music
Contact us
Ready to make some noise with your brand? Let us amplify your brand awareness with captivating storytelling and expertly crafted videos and animations. Contact our team to discuss your project.