Essity Clinical Consultants
Corporate Video
Project Snapshot
Campaign: Clinical Consultant recruitment campaign
Audience: Registered nurses and healthcare professionals across the UK and Republic of Ireland
Services: Creative strategy, interview direction, recruitment filming and post-production
Deliverables: 1 x recruitment film, plus supporting content
A Different Kind of Nursing Career
Essity wanted to attract experienced nurses and healthcare professionals to its Clinical Consultant roles by showing them a different path within healthcare: one that offered professional fulfilment while creating greater flexibility and work-life balance.
The aim was to communicate the opportunity through the people already doing the job. Their stories needed to resonate with nurses considering a career change, while clearly demonstrating the professional and personal benefits of moving into a Clinical Consultant role.
Bearded Fellows developed a people-first recruitment film built around honest conversations, personal experiences and the reasons these professionals had chosen a different direction in their careers.
Real Stories, Real People
The creative process began by meeting the Clinical Consultants and understanding the different journeys that had brought them to Essity.
Rather than imposing a predetermined narrative, we used these conversations to identify the strongest and most relatable stories. This gave us the freedom to build the film around genuine experiences, from career motivations and patient care, to family life and the search for greater balance.
The interview environment was deliberately stripped back. We used focused lighting to put each contributor at the centre of the frame, removing visual distractions and giving their stories space to breathe.
This approach required trust. Many of the contributors were sharing deeply personal experiences, so our interview process focused on active listening and creating an environment where people could speak openly and comfortably. The result was footage that felt conversational and emotionally honest rather than scripted or overly produced.
Beyond the Job Description
The campaign was designed to show the human impact of a career as a Clinical Consultant, not simply list the benefits of the role.
We also wanted to explore the experiences of the people around the consultants. Through conversations with their families, we developed additional content that showed how the career change had affected their lives beyond the workplace.
For one contributor, we went a step further. Working with her family, we secretly arranged a surprise during filming and captured her reaction on camera. The result was a genuinely emotional moment that brought her story - and the impact of her career change on her family - to life in a way we never could have scripted.
A Career Worth Changing For
The final film gave Essity a more human way to communicate its Clinical Consultant roles across social media and direct marketing in the UK and Republic of Ireland.
Working with real employees and their families allowed the campaign to demonstrate the role through lived experience, showing potential candidates what a different kind of healthcare career could look and feel like.
The project also generated a wealth of authentic interview material, with contributors sharing enough stories and perspectives to provide the foundation for further recruitment content.
By putting the people behind the roles at the heart of the campaign, Bearded Fellows helped Essity present Clinical Consulting as a career that could offer professional purpose alongside a more sustainable approach to working life.
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